On Twitter, you have 140 characters to play with. Most people stick to the 26 letters, 10 numbers, half a dozen punctuation marks and currency signs. Fact is, underneath your fingers there are a treasure trove of characters to make your tweets more interesting, shorter & more colourful. By making your tweets stand out, you will get more people actively reading them because subconsciously your eyes are drawn to them. If your tweets are useful (and I’ve no reason to doubt why they should be), you should end up with more clicks on links, more retweets and generally more twitter love.

Here’s a few of my favourite special characters that I like to put in Tweets.

I explain how to get them on the most common form of keyboards – the US Keyboard Layout (which is used by the most of the western world). If different, I will also include the UK keycode, between them that should cover most of the keyboards in English speaking countries, but if English isn’t your native language, these may be different. The characters are there, but you’ll have to dig to find them.

1. The Ampersand
How To Get It: Press Shift + 7
When Should You Use It?
This character is very simple, as it shortens the word “and” to 1 character, saving yourself two characters in the process.

2. The “At” Sign
How To Get It: UK Keyboards – Shift+’
US Keyboards – Shift+2
When You Should Use It?
Used all the time in emails, the @ sign can also be used for events (for example, the show begins @ 7pm). Saving yourself one character in the process.

3. The Asterix
How to Get It: Press Shift + 8
When You Should Use It?
This is one I use all the time for emotions, verbs, basically what I am doing. If I’m writing **smiles and nods**, I’m smiling and nodding. This is great in conveying how I feel about things, as well as emotions that are difficult to convey such as sarcasm.

4. The Music Symbol (Joined Quavers)
How to Get It: Hold Alt & Type 14
When You Should Use It?
I’ve begun seeing this more and more when people are talking about music & songs they are listening to, particularly when using services such as Last.fm & Spotify. Often people will post music recommendations, followed with joined quavers, to show that it’s a musical link.
It’s a great idea to do this, as it can be a text based warning to users, by saying “this link is a Spotify link, so a song will automatically play when opened”. This’ll stop users opening music links when they really shouldn’t be.

5. Hearts
How to get it: Hold Alt & Type 3
When You Should Use It?
The obvious place is by sharing a link that you love, or a twitterer you love, or anything you “More than like”. This negates the old <3 symbol used for hearts, saving you one character, plus it looks a lot neater.

6. The Pipe
How To Get It: Shift+\
When You Should Use It?
Originally used in Computer Science to show the destination of data (amongst other things), the Pipe character has found a new home in title bars accross the Search Engine Optimized web. Use this in tweets to split up your tweets, I like it whenever I post a blog title, to split my name of the blog post away from my blog name.

The other way I’ve seen people using this is through retweeting, as one of the standards for commenting on a retweet – by putting a | at the end of the retweetee (is that even a word?), you can define what are your thoughts & what are the retweetee’s thoughts.

7. The Bullet
How To Get It: Hold Alt + Type 7
When You Should Use It?
I’ve found this is great at highlighting a tweet with one at the beginning, and one at the end of the tweet. However, with this (and number 8 on the list), you should be careful, as you can really annoy people with these.

Used sparingly, bullets in tweets can have a huge effect on the CTR of links on the site, because you use solid shapes to draw in people to your tweet. You will stand out, whether that’s a good thing or a bad thing – well – that’s down to you, and what you are drawing attention to.

8. Pointers
How To Get These: Hold Alt & Type 16 (for right pointer) or 17 (for left pointer)
When Should You Use This?
Very, very, sparingly. “Play Forward” & “Play Reverse” can launch your tweets into the stratosphere. However, use them too much, and you could destroy all credibility you have.

Using these characters in tweets REALLY highlight your tweets, as they act like arrows, pointing people’s eyes to your tweet. They are “filled in” as well, so that they are instant eye catchers on your tweets full of text.

Please be careful though, as overuse can make you seem like a bit of a spammer and an attention seeker, which could result in mass unfollowing. Every now and then, for really important tweets, you can get away with it. Just.

Word of Warning
These characters work fine on Twitter, a lot of desktop clients, and on the iPhone. However, because they work on a number of systems doesn’t mean that they work on all systems, so use them sparingly and a way to highlight, as to not only not annoy, but to make your tweets accesible to as many of your followers as possible.

However, these are great ways to brighten up your tweets using more obscure characters, so why not use one of the characters above the next time you tweet your favourite song, or link to your blog, or retweet a friend? I’m sure you will stand out in more ways than one!